KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN

Abstract

Today's business management faces increasing pressure from intense competition, which brings diverse impacts that companies need to overcome. To remain relevant and successful, companies must constantly improve their ability to compete and must be prepared to adapt quickly to market changes, including the pharmacy business. The role of pharmacies has great significance in Indonesia's health sector. For this reason, the pharmacy business must also have good marketing management to be able to increase sales value so that it has a good effect on business continuity. The results of the study illustrate that service quality, price and promotion simultaneously affect customer loyalty. Service quality, price and promotion partially have a positive and significant effect on customer loyalty. The greatest partial influence on customer loyalty is the price factor, and the least partial influence on customer loyalty is the promotion factor